AI can strengthen political communication – Dr Sinyangwe

…says ethical use of Artificial Intelligence should be encouraged as technology transforms campaigns and public engagement as the nation approaches its general election slated for August 13.

By NATION REPORTER

THERE is nothing wrong with using Artificial Intelligence (AI) to create political messages, campaign materials or songs as long as the technology is used responsibly and ethically, Information and Communications Technology Association of Zambia (ICTAZ) president Clement Sinyangwe has said.

Dr Sinyangwe said the growing use of AI in politics should not automatically be viewed with suspicion because the technology had become an important tool for communication, innovation and productivity across the world.

Speaking in an interview yesterday, Dr Sinyangwe said ethical use of AI should instead be encouraged because it has the potential to make work easier and more efficient.

“AI is a tool to ease our tasks. With our bare hands or brains, we cannot do much but with AI, we can do a lot,” Dr Sinyangwe said.

He explained that AI was increasingly being used in various sectors including education, health, business, agriculture, media and governance, making it inevitable that political organisations would also embrace the technology.

He said there was nothing unusual about political parties using AI-generated content to communicate their messages to voters, provided the information shared was accurate and not intended to mislead the public.

“What is important is the ethical use of the technology. Like any other tool, AI can be used positively or negatively depending on the intentions of the user,” Dr Sinyangwe said.

Dr Sinyangwe said AI could help political parties and candidates reach wider audiences through creative content, data analysis and digital communication strategies.

He however, cautioned against the misuse of AI to spread false information, manipulate images or deceive voters.

He urged political players, content creators and the public to familiarise themselves with emerging technologies and use them responsibly.

“As technology evolves, society must learn how to maximise its benefits while safeguarding ethical standards. AI is here to stay and, when used correctly, it can contribute positively to national development and democratic participation,” Dr Sinyangwe said.